Marketing Your Shop Mini

As Shop app continues to expand its user base, more merchants will be leveraging Shop Minis to differentiate themselves from their competitors in the app. In addition to optimizing their Shopify App Store listing, it’s important for partners to update their owned website with details about their new Shop Mini launch and why it’s valuable to merchants.

Updating Your Website

You’ll want to ensure that your own website is updated to reflect your new Shop Mini, as potential merchants may want to learn more about your app before using it. To help make your marketing communications more effective, we recommend building a separate landing page that merchants can engage with during their app discovery stage.

Below are some additional benefits to building a landing page focused on your Shop Mini:

• A resource for your sales team to share with potential merchants
• A resource for Shopify’s merchant-facing teams to share with interested merchants
• A destination for your marketing campaigns to capture interest

Tolstoy built out a highly effective landing page that can be found here.

When building content for your website, a good assumption is that you need to quickly educate your merchants about:

• Your newly launched Shop Mini
• Your app’s overall value proposition and link to your Shopify App Store listing
• Shop app:
  • Blog post about Shop app
  • Merchant-facing landing page for Shop
• Highlight any incentives or offers for merchant adoption
  • Ex. Offer potential merchants a 14-day free trial for your app
• Contact information if a merchant wants to receive more information

Emailing Your Existing Merchants

Once your Shop Mini is ready to launch, it’s essential that you communicate your new feature to your existing merchants. Specifically in the email content, we recommend that you highlight:

• Quick overview on your new Shop Mini
• Why is this important for existing merchants?
• Overview on Shop for merchants

We’ve created an email template that you can use when announcing your Shop Mini.

For an overall look at best practices when launching your Shop Mini, please see this resource.