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Quantity
1
Description
Why it's WOW
Easy, instant, precise: just press, no mess!
Temporary color stays until shampoo’d out (you can swim in it!)
Reflective mineral powder for a multi-dimensional, natural look
Never stiff, sticky, or waxy like mascaras, crayons a...
Reviews
4.2
2.9K ratings
5
4
3
2
1
Root Cover up
In the videos I have seen for this, it looked like it was so easy to cover up the gray hair. When I used it, it did cover some of my gray but I felt like I had to use a lot more than what the video showed. This is still a great product and I would definitely recommend this to anybody
J
Jennifer · 8 days ago
⭐️⭐️⭐️⭐️ Absolutely love this product!
This root cover up is a total game‑changer. The color blends perfectly with my hair, covers roots instantly, and looks completely natural — no chalky finish or residue. It’s lightweight, easy to apply, and lasts until my next wash. I’ve tried other brands, but nothing compares to the smooth texture and flawless coverage of Color Wow. Worth every penny
H
Heather · June 5, 2026
Work in Progress
I like this but I need to keep working with it. I got product on my scalp line but I think it’s more user error from going too fast. I find that going very slowly and being intentional works best for me with this product. I like the applicator and the color is perfect.