Light to medium buildable coverage: Delivers a natural, radiant finish without looking heavy
Ultra-nourishing formula: Hydrates and conditions skin for a comfortable wear
Seamless blending: Blends easily into skin for an even, invisible finish
Non-comedogenic: Suitable for all skin types, reducing risk of breakouts
Works with face pencil: Enhances coverage in redness, blemishes, or discoloration
Summarized by Shop
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes
Product Form
Cream
Dispenser Type
Jar
Shade
Medium beige
Net Weight
1.14 oz (32 g)
Fragrance
None
Summarized by Shop
4.5
16.8K ratings
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Pleasantly surprised!
I have always been a full coverage foundation person, but I’ve not loved it as I’ve gotten a little older. I’m 52, and heavier powder and foundation cake in the creases. Jones Road’s What the Foundation has been really great! I don’t get any creasing, my skin looks and feels so young and healthy, and I have a pretty, subtle glow! Tip: You will feel very greasy right after putting it on. Allie it to set for at least 5 minutes, then gently blot it with a tissue. That helps take the excessive shine away. Then I use a translucent setting powder to set it! I have gotten really used to this make-up, and I love how my skin looks and feels!
J
Jamie · 1 day ago
Great for aging skin and a fresh look
This foundation is a little hard to blend into my skin, but I use a couple brushes to achieve a blended finish. Works well with my aging skin and love the smell - which took me a few applications to get use to it.
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Katie · 3 days ago
Glowing foundation
I love this foundation-it feels and looks like my skin ( only better). It doesn’t feel heavy and my skin feels better because of it. I love the brushes to put this foundation on as well. This foundation stays put-no caking or drying, no lines - my skin glows with it . Thank you!