Poseidon

In love with Arctic fox

This blue is gorgeous it's a great colour pay off with little to no bleed onto pillows or if it rains and for high pigmentation fashion colours they're my favourite brand to use as a stylist. The product spreads well so a little can do a lot of work. Overall I'm extremely happy with Arctic fox as a brand I love it.

Lovely color but wasn't effective

The color was really nice and I was happy with that, but unfortunately, the dye itself did not stick to my hair. I followed the instructions carefully, but it ended up dying my scalp, but not the hair itself. I had to buy my old brand of dye, and it worked fine. So, I'm a bit disappointed, because I liked how natural the feeling was, it's vegan, and the color was exactly what I wanted. . . but it just didn't work.

Softens hair smells amazing

Every time I use this color my husband compliments the feel and smell of my hair. I have naturally dry hair but every time I use this it looks shiny and soft and smells amazing!