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$13.49
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DEEP PURPLE WITH PINK UNDERTONES
( VELVET COLLECTION)
UPGRADED FORMULA MADE WITH NATURAL VEGAN BOND MULTIPLIER TECHNOLOGY
CERTIFIED PLASTIC NEUTRAL
Reviews
4.7
174 ratings
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1
I love the consistency and it left my hair very moisturized but it oxidizes to a darker purple rather than keeping it’s beautiful plum color
Elise · May 17, 2026
Left it in for a little over 30 minutes and it didnt do anything… I wouldn’t have been surprised if it at least dyed my roots as I have permanent red in & understand if it couldnt get through the red but my roots are still my natural color completely unchanged! Unsure if it was the dye or just something on my part (maybe I could’ve let it process longer)