Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair.
Why You’ll Love It: DIY Formula – Easy at-home application Hydrating & Deep Conditioning – Keeps hair soft and healthy Best on Pre-Lightened Ha
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511 ratings
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I loved it
I loved this hair dye it made my hair lovely colour even though I had multiple different colour through my hair from previous dyes that kept coming back I would 100% purchase again and I’m thinking of doing it next week to be exact
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Callie · September 15, 2026
Amazing colour!!
The colour is very vivid even on my dark brown hair! The only downside I’ve had with the hairdye is when using anything heated to style hair some of the hairdye rubs off on my hands/brush, otherwise a very good product!
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Aynslee · September 8, 2026
Core colour
Firm favourite in my colouring life. Has been since 2020 and I will order for as long as I keep purple! no other brand compares to the colour or the longevity of it once on my hair