Marketing Your Shop Mini
1. Update Your Website
To capture the interest of merchants, create a landing page with accurate information and visuals. On this page, include your Shop Mini’s overall value proposition, a link to the Shopify App Store listing, and information about the Shop app.
2. Email Your Existing Merchants
Once your Shop Mini is ready to launch, email existing merchants to inform them that your features are now available on the Shop app. In this email, include a brief overview of your app, a link to your landing page, and a concise introduction to the Shop app.
We’ve created an email template that you can use when announcing your Shop Mini.
What is Shop
For shoppers, the Shop app makes it easy to browse brands, earn rewards, track packages, and more in one place. While some may know Shop as a tracking app, it’s also where millions of shoppers discover amazing brands and products.
For brands, Shop is a channel to reach millions of active shoppers. It’s where brands of all sizes engage with more shoppers, convert in more places, and drive repeat sales. Learn more about how Shop can support brand growth here.
Shop messaging guidelines
When referring to Shop, please use “Shop” or “the Shop app.” Please do not refer to Shop as “The Shopify app.” Rather, use “the Shop app, powered by Shopify.”
Shop logo guidelines
You can download all Shop logos as a zip file that includes .eps, .jpg, .png, and .svg. Whenever possible, display the Shop logo in full color. Download all Shop logos here.
Shop primary logo
Whenever possible, display the Shop primary logo in full color. The Shop logo is also available in monotone colors.shop
Monotone logos
Use the monotone logo in the following circumstances:
- When you require single color printing
- When you can't get accurate color representation
- When you use a background with low contrast
- When you use a busy or patterned background
Clear space around the Shop logo
A certain amount of space is needed around the wordmark to prevent it from becoming cluttered by surrounding artwork, images, or the edge of a page. To the right are the minimum spacings for the Shop wordmark.
Best practices
When you use the Shop logo on marketing surfaces (website, app listing, email, etc.), please don’t alter the logo significantly. Please follow the guidelines below.
❌Don’t use the old logo
❌Don’t rotate
❌Don’t change the color. The only variations accepted are black, white, or purple.
❌Don't apply any effects
❌Don't stretch or squeeze it
❌Don't pair text with the logo, especially in a headline