Buildable, clump-free formula: Delivers volume and length for even the shortest lashes
Water-resistant and waterproof: Stays put all day without smudging or fading
Infused with nourishing peptides: Conditions and strengthens lashes for improved health
Effortlessly removable: Easy to clean off without irritation or residue
Suitable for sensitive eyes: Gentle on delicate lash lines and skin
Summarized by Shop
Your lashes changed. Your mascara never did.
Most women over 40 struggle to find the perfect mascara, and the reason is simple: the needs of their eyelashes have changed — but they keep using a mascara that was never suitable for them. We call it The Mature-Lash Mismatch. VolumeCare+ was built to fix all three parts of it.
Big, bushy wand
Color
Black, White, Purple, Brown
Coverage Level
Buildable
Dispenser Type
Tube
Durability Features
Waterproof
Mascara Brush Shape
Straight, Tapered
Product Form
Liquid
Summarized by Shop
4.4
3.5K ratings
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Best mascara ever!
This is the best mascara I have found in years - no lumps, extends and volumises lashes and promotes growth. It's great to find a brown mascara in a world that seems to predominantly sell black, which is far too dark for me. The brush is ideal for big sweeps of mascara and also for the tiny lashes in the corners. I was wary of buying a product on the internet but have been delighted and am now a repeat customer! Well done, Rumi!
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Anonymous · Today
ABSOLUTE BEST!!!
This is the great mascara I used as a teenager! Metal applicator & clean ingredients. I will never use another mascara as long as you're in business. Grabs every lash and colors them.
My eyes look like I'm 17 years old again & I'm in my 70's. Thanks for a great "old school" product!
Product.
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Anonymous · 3 days ago
Fantastic Product
I’ve been using Rumi mascara for a few years now, it’s brilliant, well worth the money! I wouldn’t use any other mascara now, it’s so easy to apply and doesn’t smudge throughout the day. I’d highly recommend this product.