Your lashes changed. Your mascara never did.
Most women over 40 struggle to find the perfect mascara, and the reason is simple: the needs of their eyelashes have changed — but they keep using a mascara that was never suitable for them. We c...
Reviews
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3.2K ratings
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I Love my Rumi mascara because it’s the only mascara that doesn’t irritate my eyes, especially as I have severe dry eyes. It also lengthens my very short lashes incredibly, like lash extensions. This is the only mascara I will continue to use and I’ve tried many.
Emma · Today
Love it!
I have been a user of another major mascara brand for 50 years, and have never had results as great as I have with Volume Care +! I am very pleased and will definitely be a regular customer.
A
Anonymous · 1 day ago
Very subtle, not a false eyelash look
I truly hate the current trend of overly heavy and fake looking eyelashes, and have been very picky about what I use (I usually do without rather than clump it on and look like I have caterpillars on my eyelids). This mascara just adds a bit of tint and definition - my lashes still look natural, and it doesn't clump together. What's more, once it's dried, it stays where I put it - on my lashes, not bleeding out below my eyes giving me that oh-so-wonderful (not) raccoon look. I'm very pleased with this product. Oh, and it doesn't irritate my eyes, which is a huge plus.