Bright purple shade with violet blue undertones delivers a unique, eye-catching look
Semi permanent formula provides up to 4-6 weeks of color for lasting results
Vegan and PPD-free, suitable for sensitive users and ethical consumers
Resealable tub design allows for longer product usability and convenience
Mixable with other shades for custom color blending
Summarized by Shop
GUILT-FREE GLAMOUR!® Electric Amethyst is a bright purple hair dye with violet/blue undertones. For best results, always use semipermanent hair color on pre-lightened level 7/8 blonde before applying. This color dilutes to a gorgeous lilac on platinum hair when mixed with softer shades or Pastelizer! Want to deepen it? Just add tiny drops
Volume
118 ml (4 oz)
Color
Electric Amethyst (Purple with violet blue undertones)
Formulation
Semi permanent, cream
Application type
Rinse-out
Target gender
Unisex
Coverage
4-6 weeks
Summarized by Shop
4.2
28 ratings
5
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1
Great stuff.
E
Elvia · April 17, 2026
Faded to pink/warm tone
I am too afraid to use this because the amethyst conditioner I bought faded to pink. This is a WARM color that fades to the red spectrum, NOT BLUE OR COOL TONED like all other purple hair products. My typically cool-toned blonde hair has faded to strawberry blonde because of this unexpected formulation. For those that hate when your blonde hair is a warm tone, like me, avoid avoid avoid!
K
Karyn · December 17, 2025
Beautiful and bright. I only used once. Im greying so did not bleach my air. It lasted about 2 weeks.