Princess Polly Taps Into a New Way to Engage With Shoppable Video in Shop

Princess Polly's mobile-first influencer and marketing strategy works extremely well on platforms like TikTok and Instagram, and they're always looking to experiment with new ways to reach their audience.

Their products evolve as quickly as the latest emerging trends and since their products are always changing, their video content needs to be equally dynamic - something that's difficult to do outside of social media, and that most commerce platforms aren't equipped for.

And since 55% of their customers are buying through the Shop app, Princess Polly needed to find a way to create a consistent mobile-first brand experience that can successfully leverage video content created by some of the most trusted content creators on the internet.

Tolstoy's Shop Videos made it incredibly easy for Princess Polly to port their existing social and influencer strategies into Shop, and instantly start selling in a way that looks and feels like the engaging experiences they've created on other platforms. They already had a large portion (55%) of their audience using Shop, and those customers can now get a consistent experience that's intuitive to their tastes - in an app that they trust.

Powered by Tolstoy, video content created on other platforms can now be directly brought into Shop for mobile-first viewing with product links displayed in a non-intrusive manner that allows the content to shine. Viewers turn into customers, as they're then able to easily add their favorite products to their cart and checkout with the best-converting accelerated checkout on the internet - Shop Pay.

With Shop, Princess Polly has gained a valuable new sales channel that lets them seamlessly leverage their expertise from other platforms and continue to do what they do best.