Step-by-step approach to business research methods and statistics enables easy understanding for beginners
Comprehensive coverage includes survey methods, data analysis, and research reporting for well-rounded learning
Companion website offers extra chapters, PowerPoint slides, and additional exercises to support study and teaching
Focus on practical applications helps students appreciate the relevance of statistical techniques in business
Designed for both students and lecturers, supporting a range of learning needs
Summarized by Shop
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the pra
Format
E-Book
Language
English
Genre
Business, Education
Target Audience
Adults, Suitable for all ages
Companion Website
Access to extra chapters, PowerPoint slides, and exercises