The Consistent Consumer Revised and Expanded - Paperback

Name: VYSN The Consistent Consumer Revised and Expanded - Paperback - The Consistent Consumer Revised and Expanded - Paperback
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by Ken Beller (Author), Steve Weiss (Author), Louis Patler (Author)
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and underst...

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