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Grounded in behavioral science for actionable insights into behavior change
Case studies from startups and industry leaders illustrate real-world application
Focuses on outcomes over processes to guide product and service design
Clear, humorous analysis of successful and failed product strategies
Essential roadmap for building products that actually matter
Summarized by Shop
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.
Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies
