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Explores the sociological impact of McDonaldization for a deeper understanding of modern society
Includes both classic and new articles to keep the discussion current
Covers efficiency, calculability, predictability, and control in business and society
Updated third edition with diverse sources from journals, books, and media
Suitable for a wide range of sociology courses and research topics
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Author: George Ritzer Condition: Very good Paperback
McDonaldization of Society George Ritzer's seminal work of critical sociology that links classical sociological theory to many aspects of contemporary life in a globalized world. The central premise of McDonaldization is that the fast food restaurant has become the model for the rati
