Soft Focus EDP

Warm. Sunny. Hopeful.

Summer is the time of sweat, sunscreen, humidity and a feeling of overwhelming dread. Is this heat going to last forever? Why does that streetcorner smell like- oh. oh that's why. Enter Soft Focus. A welcome antithesis to the stifling. It's comfortable and very warm, in a good way. Like biting into fresh fruit sprinkled with Tajin, it's refreshingly satisfying. It's a reminder that warm weather brings friends together, perhaps in a quiet, lush backyard. A breeze blows, cutting through the humidity. Somewhere nearby someone has started a charcoal fire. Maybe you should do the same, you've got that pineapple you've been meaning to grill.

First the Scent, then the Inspo

I first got Soft Focus in one of the sample packs and had to wait nine months for it to be restocked. It was worth the wait. This scent blooms and feels invigorating yet carefree and is very versatile. Learning that Bruno’s inspiration for this scent was Hockney’s swimming pool paintings makes so much sense and makes me love this scent even more. It’s like wearing vivid greens, blues, and oranges. This is one you can make a confident blind buy.

It’s the summer scent I never knew I needed! Tropical without being childish. Like a piña colada sitting next to a plate of ripe guava slices, waiting for you on a cocktail table made of freshly oiled sandalwood.