Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce - Paperback
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Comprehensive coverage of statistical methods for online A/B testing enables informed business decisions
Step-by-step explanations and practical examples make concepts accessible to beginners
Focus on business goals rather than abstract statistics ensures relevance for e-commerce professionals
Identification of common statistical misapplications helps prevent costly errors
Balanced approach to theory and formulas supports both beginners and experienced readers
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Report copyright infringement by Georgi Zdravkov Georgiev (Author) "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each c