The Helm

Kicking myself for not buying sooner. I was going back and forth between getting another apple watch band or The Helm. I bought another non apple band and threw it in the trash the same day. I took the chance on The Helm and so happy I did. The band is exactly what I was looking for--fashionable but yet tough. I wear this swimming, to the gym, hiking and to work. It is REALLY strong material and super comfortable...looks amazing...will be buying more!

I’ve wasted a lot of money on straps for my watch, but this is brilliant, really well made, comfortable and really good value for money as I’ve paid a lot more for getting a lot less

Genuinely a fantastic product, that I'd happily recommend to friends and family

Over the years I've purchased a number of watch straps for the Apple Watch and Ultra. Most of them offer up claims of superiority, quality and style but when they get delivered they a cheap or the colour isn't quite like in the photos. This watch strap though, The Helm by The Bridge, does live up to expectations! I get it, its a watch strap and to many its perhaps an after thought but if you genuinely care about the overall aesthetics and invested in relatively high value smart product then you may as well finish the look off with a decent strap that genuinely compliments the quality on your wrist. This strap looks/feels high quality, whilst being very durable with that fine balance between rugged and smart and for the price its hard to fault or complain about.