Detailed spin situation, problem, implication, need, and payoff strategy for effective high-end selling
Real-world examples, graphics, and case studies illustrating successful sales techniques
Backed by hard research data for reliable sales performance insights
Techniques proven to increase sales volume from major accounts
Advised by leading corporate executives such as IBM and Honeywell
Summarized by Shop
The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthw
