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Qualitative case study analysis provides in-depth understanding of non-market strategies
Comparative approach examines strategies of multinational corporations in industry and emerging markets
Focuses on factors such as political and social environments affecting corporate strategy
Showcases how internal and external factors interact with market strategy
Scholarly research design highlights significant differences in strategy execution
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mir-Edition Eine komparative Fallstudienanalyse Contributors: Sinzig, Corinna
Im Rahmen einer qualitativen Fallstudienanalyse stellt Corinna Sinzig nichtmarktstrategische Aktivitäten multinationaler Unternehmen (MNU) in Industrie- und Schwellenländern gegenüber, also beispielsweise Beziehungen zur politischen Umwelt durch Verbandsarbeit oder