It’s not a hairspray. And it’s not shampoo, either. But our super smart, multi-award-winning AEC is pretty much everything else. It tames strays, conditions, defines curls, smooths frizz, primes your hair for styling, adds texture, boosts ...
Reviews
4.8
26 ratings
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The cream that does exactly what it says
I have been using this hair cream for about 5 years and I use it for everything… on my straight hair my curly hair… it makes my hair seem glossier and stay in place and
It’s not sticky.
S
Shonnagh · March 11, 2026
Great product - stops the frizz.
This cream works well for me. I swim a lot and as well as reducing frizz, it also helps to keep my hair soft after chlorine.
L
Lucy · March 27, 2026
All I need for my hair
I’ve been using this for years now, and true to its name I hardly ever need anything else for my hair to look great.