The Founder

4.5 (1,234)

Sold 100+ last 30 days

20% off first order

$9.75

Purchase at Forma Strata

Color

Black

Quantity

Description

Woven from 100% New Zealand wool, our rugs deliver bold, saturated color with a soft, cushioned feel underfoot. Each piece lays down the first layer of the room—a foundation that anchors the space and sets the tone for everything that follo...

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Furtex NZ

Maya Floor Rug

$546.00

#color::sage #size::2--x-3- #size::2-3--x-7-6--runner #size::3-3--x-5- #size::5-3--x-7-6- #size::6-6--x-9- #size::7-9--x-9-10- #size::9-9--x-12-6-

Lulu and Georgia

Navia Wool-Blend Rug

$74.00

#color::teal #size::2-3--x-3-9- #size::2-6--x-7-6--runner #size::2-6--x-9-9--runner #size::3--x-7--runner #size::3-6--x-5-6- #size::5--x-7-6- #size::7-9--x-9-9- #size::8-6--x-11-6- #size::9-3--x-13- #size::11-6--x-15-

Lulu and Georgia

Bradley III Hand-Tufted Wool Rug by Chris Loves Julia x Loloi

(1)

$66.00

#color::green #size::2--x-3- #size::2-6--x-8--runner #size::3--x-5- #size::5--x-8- #size::7-9--x-9-9- #size::8-9--x-11-9-

Lulu and Georgia

Jarah Hand-Tufted Wool Rug

$54.00

Parachute Home

Brushed Cotton Fitted Sheet (Blush)

$100.00

#color::green #size::2--x-3- #size::2-3--x-8--runner #size::3--x-5- #size::5--x-7-6- #size::7-6--x-9-6-

Lulu and Georgia

Tauri Flatweave Indoor / Outdoor Rug

$38.00

Zia Tile

4.8

(899)

Lulu and Georgia

Deliz Textile Wall Art

$399.00

Furtex NZ

Ulster Taupe Floor Rug

$919.00

30% off

Hug Rug

Fusion Rug Fossil

£121.99£175.00

20% off

Parachute Home

Percale Fitted Sheet - FINAL SALE (Sage)

(7)

$72.00$90.00

#color::antique-and-moss #size::2--x-5- #size::2-3--x-3-9- #size::2-6--x-7-6- #size::2-6--x-9-6- #size::2-6--x-12- #size::3-6--x-5-6- #size::5--x-7-6- #size::7-6--x-9-6- #size::9--x-12- | Amalia distressed traditional rug lays under a brown cushioned couch in a living room with house plants

Lulu and Georgia

Amalia Rug

(6)

$75.00

Ruggable

Granada Amber Red Rug

(27)

$199.00

Furtex NZ

Neo Navy Floor Rug

$207.00

Parachute Home

Organic Cloud Cotton Sham Set (Warm Grey)

$79.00

Lulu and Georgia

4.7

(13.7K)

#color::moss #style::lumbar #fill type::with-feather-down-insert #fill type::pillow-cover-only | Charlotte velvet pillow in mustard, burnt orange, warm gray, and moss sit together on a striped cushioned bench

Ruggable

Santiago Soft Black Rug

(22)

$119.00

Ruggable

Sierra Wheat Rug

(26)

$119.00

Parachute Home

Linen Tencel Fitted Sheet (Warm Grey)

(4)

$130.00

Parachute Home

Linen Euro Sham (Warm Grey)

$79.00

Boutique Rugs

Blenda Tan Area Rug

$79.00$99.00

#color::ivory-and-multi #size::20--x-20- #insert::down #insert::polyester

Lulu and Georgia

Liesel Pillow by Chris Loves Julia x Loloi

$78.00

rugsthatfit.com

100% New Zealand Wool Rug in Custom and 15 Standard Sizes-Staples Cool

$522.00

HueGah Home

3.5

(436)

2Modern Furniture & Lighting

Forma Wool Rug

$555.00

Batten Home

Forma Wool Rug - Small

$555.00

Parachute Home

Percale Bundle - Adobe Stripe F/Q

$598.00

Naan Furniture

Fonda wool rug available in various sizes and colours

(1)

$463.00

#color::brown #size::8--x-10- #size::5--x-8- #size::9--x-12- #siz::10--x-14- #size::3--x-5-

Lulu and Georgia

Farah Hand-Knotted Wool Rug

$917.00

Lulu and Georgia

Arbor Wall Art by Susan Hable

$1,498.00

#color::gray #size::2--x-3- #size::2-6--x-8--runner #size::3--x-5- #size::5--x-7-6- #size::7-6--x-9-6- #size::8-9--x-11-9-

Lulu and Georgia

Lenya Handwoven Wool Rug

$78.00

Parachute Home

Organic Cloud Cotton Quilt (Warm Grey)

(3)

$299.00

Ernesta

4.9

(818)

Lulu and Georgia

Norte Floor Lamp by Meno Home x Co.House Designs

$1,099.00

Furtex NZ

Ulster Black/Natural Floor Rug

$258.00

English cottage touches

Collected classics with country-house charm

Lulu and Georgia

Soma Platform Bed by Meno Home x Co.House Designs

$3,499.00

Boutique Rugs

Ilfeld Athena Gray Floral Wool Rug

$119.00$159.00

#color::blue #size::2--x-4- #size::2-3--x-8--runner #size::5--x-8- #size::8--x-10- #size::9--x-12-

Lulu and Georgia

Telo Hand-Tufted Wool Rug

$59.00

Parachute Home

Linen Tencel Top Sheet (Warm Grey)

(1)

$120.00

Burnt orange wool area rug in 8x10 size, perfect for cozy boho living rooms, modern bedrooms, and dining spaces

JUBI

Solid Color Hand-Tufted New Zealand Wool Rug

$268.00

Lulu and Georgia

Vintage Kilim Flatweave Wool Rug No. 44, 3' x 8'11"

$1,528.00

Lulu and Georgia

Joyful Eucalyptus Wallpaper by Candice Olson

(3)

$170.00

Lulu and Georgia

Vintage Lumbar Pillow No. 318, 16" x 26"

$318.00

Rugs USA

4.3

(40.4K)

Isolated view of Green Rectangle Cranbury Plush Textured Washable Rug, showcasing its design

Isolated view of Beige Runner Maren Hazy Swirls Rug, showcasing its design

Isolated view of Beige Rectangle Anette Block Striped Rug, showcasing its design

Isolated view of Green Rectangle Anette Block Striped Rug, showcasing its design

Soundwoven Goods

Strata Rug

$1,095.00

rugsthatfit.com

100% New Zealand Wool Rug in Custom and 15 Standard Sizes-Sunsational

$478.00

Isolated view of Cream Rectangle Nazco Abstract New Zealand Wool Rug, showcasing its design

Exclusive offer available

Rugs USA

Nazco Abstract New Zealand Wool Rug | Cream

(55)

$199.00$319.99

30% off

Hug Rug

Union Rug Fossil

£128.99£185.00

Bar cart basics

Carts, glassware, and bottle storage.

Isolated view of Ivory Runner Studio Striped New Zealand Wool Rug, showcasing its design

Exclusive offer available

Rugs USA

Studio Striped New Zealand Wool Rug | Ivory

(7)

$44.99$129.99

Furtex NZ

Bjorn Floor Rug

$248.00

abstract rug, blue-cream colours, anti-allergic, and non-static properties

The Rugs

Carmel Cream-Blue Abstract Rug | 6030

$95.00

Parachute Home

Percale Sheet Set - Adobe Stripe F/Q

$284.00

The Colour Flooring Company

Fara rugs and runners

$137.00

#color::ivory-and-natural #style::lumbar | Thisbe offset stripe lumbar pillow.

70% off

Lulu and Georgia

Thisbe Pillow

(4)

$26.40$88.00

Furtex NZ

Sandringham Moss Floor Rug

$800.00

The Loom and Company

The Voyager | Fern

$550.00

Sotti & Co

Serenity Wool Rug

$773.00

Furtex NZ

Vale Floor Rug

$682.00

Parachute Home

Percale Sham Set (Adobe Stripe)

$84.00

#size::2-3--x-8--runner #size::3-6--x-5-6- #size::5--x-8- #size::8--x-10- #size::9--x-12- | Greco low pile wool rug with accent border stitching.

Lulu and Georgia

Greco Wool Rug

$259.00

Parachute Home

Percale Bundle - Moss Stripe F/Q

$598.00

The curated dining table

Dinnerware, glasses, and flatware.

#color::gray #size::2--x-3- #size::2-3--x-8--runner #size::3--x-5- #size::5--x-7-6- #size::7-6--x-9-6-

Lulu and Georgia

Madsen Flatweave Indoor / Outdoor Rug

$38.00

22% off

Love-Rugs

Aurora AU16 Strata Rug

(1)

$80.00$103.00

Parachute Home

Percale Bundle - Adobe Stripe TW/XL

$558.00

The Founder

Delivery & Returns

Forma Strata

You might also like

Maya Floor Rug

Navia Wool-Blend Rug

Bradley III Hand-Tufted Wool Rug by Chris Loves Julia x Loloi

Jarah Hand-Tufted Wool Rug

Brushed Cotton Fitted Sheet (Blush)

Tauri Flatweave Indoor / Outdoor Rug

Zia Tile

Deliz Textile Wall Art

Ulster Taupe Floor Rug

Fusion Rug Fossil

Percale Fitted Sheet - FINAL SALE (Sage)

Amalia Rug

Granada Amber Red Rug

Neo Navy Floor Rug

Organic Cloud Cotton Sham Set (Warm Grey)

Lulu and Georgia

Santiago Soft Black Rug

Sierra Wheat Rug

Linen Tencel Fitted Sheet (Warm Grey)

Linen Euro Sham (Warm Grey)

Blenda Tan Area Rug

Liesel Pillow by Chris Loves Julia x Loloi

100% New Zealand Wool Rug in Custom and 15 Standard Sizes-Staples Cool

HueGah Home

Forma Wool Rug

Forma Wool Rug - Small

Percale Bundle - Adobe Stripe F/Q

Fonda wool rug available in various sizes and colours

Farah Hand-Knotted Wool Rug

Arbor Wall Art by Susan Hable

Lenya Handwoven Wool Rug

Organic Cloud Cotton Quilt (Warm Grey)

Ernesta

Norte Floor Lamp by Meno Home x Co.House Designs

Ulster Black/Natural Floor Rug

Soma Platform Bed by Meno Home x Co.House Designs

Ilfeld Athena Gray Floral Wool Rug

Telo Hand-Tufted Wool Rug

Linen Tencel Top Sheet (Warm Grey)

Solid Color Hand-Tufted New Zealand Wool Rug

Vintage Kilim Flatweave Wool Rug No. 44, 3' x 8'11"

Joyful Eucalyptus Wallpaper by Candice Olson

Vintage Lumbar Pillow No. 318, 16" x 26"

Rugs USA

Strata Rug

100% New Zealand Wool Rug in Custom and 15 Standard Sizes-Sunsational

Nazco Abstract New Zealand Wool Rug | Cream

Union Rug Fossil

Studio Striped New Zealand Wool Rug | Ivory

Bjorn Floor Rug

Carmel Cream-Blue Abstract Rug | 6030

Percale Sheet Set - Adobe Stripe F/Q

Fara rugs and runners

Thisbe Pillow

Sandringham Moss Floor Rug

The Voyager | Fern

Serenity Wool Rug

Vale Floor Rug

Percale Sham Set (Adobe Stripe)

Greco Wool Rug

Percale Bundle - Moss Stripe F/Q

Madsen Flatweave Indoor / Outdoor Rug

Aurora AU16 Strata Rug

Percale Bundle - Adobe Stripe TW/XL

Delivery & Returns

Forma Strata

You might also like

Maya Floor Rug

Navia Wool-Blend Rug

Bradley III Hand-Tufted Wool Rug by Chris Loves Julia x Loloi

Jarah Hand-Tufted Wool Rug

Brushed Cotton Fitted Sheet (Blush)

Tauri Flatweave Indoor / Outdoor Rug

Zia Tile

Deliz Textile Wall Art

Ulster Taupe Floor Rug