11 proven counterintuitive management ideas for innovation
Draws on behavioral psychology research to explain effective practices
Real-world examples from high and low tech industries, manufacturing, and services
Showcases how to balance conventional performance with creative risk-taking
Provides actionable strategies for hiring, managing, and motivating teams
Summarized by Shop
A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.
Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explain
