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Updated with new social media management techniques for the digital age, ensuring relevance for modern professionals
Includes real-world experiences and contributions from 36 industry leaders, providing practical insights
Organized into corporate communication units such as media relations, crisis communication, and investor relations for structured learning
First book on reputation management, now in its fourth edition, serving as a foundational reference for students and professionals
Emphasizes ethics and global perspectives, preparing readers for diverse business environments
Summarized by Shop
Reputation Management by Doorley, John. paperback edition. ISBN: 9780815376972.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media
