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Eight-step customercentric selling framework: Enables sales teams to engage buyers effectively in a digital world
Actionable tactics for each step: Provides concrete strategies to improve buyer conversations and closing deals
Integration of sales and marketing: Streamlines processes for better demand creation and customer targeting
Case studies and real-world examples: Illustrates successful implementations across industries
Authoritative expert guidance: Offers insights from experienced professionals in sales and marketing
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CustomerCentric Selling, Second Edition by BOSWORTH. hardcover edition. ISBN: 9780071637084.
The Web has changed the game for your customers―and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can rea
Author
Michael T Bosworth, John R Holland, Frank Visgatis
