Covers engagement and advancement strategies for alumni to maximize institutional impact
Explores challenges and opportunities in higher education fundraising
Includes research on patterns of giving by age and gender for targeted advancement
Offers practical guidance on mentorship programs and trust-building with donors
Digital and print formats available for flexible access
Summarized by Shop
Engagement and advancement for a strong institution
Students are on campus for four years. They are alumni for decades after that. Colleges want to enrich that long-term relationship and inspire increased engagement and generosity among higher education's tens of millions of graduates.
Facing an enrollment cliff and financial challenges,
