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Paperback format for lightweight portability and easy reference
Engines by Harris Eric provide up-to-date market insights
MindTap integration enables interactive and personalized learning
Covers marketing and business essentials for academic and professional use
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CB (MindTap Course List) by Babin, Barry. paperback edition. ISBN: 9781305577145.
Learn your Consumer Behavior course YOUR Way with CB! CBs easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. W
