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Applied Marketing Analytics Using R

Name: Shulph Ink Applied Marketing Analytics Using R - Applied Marketing Analytics Using R
Brand: Shulph Ink
SKU: 44533854109946
Price: 63.88 USD
Availability: InStock

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Marketing has become increasingly data-driven due to AI, granular data availability, and analytics tools. This book helps students and practitioners explore marketing phenomena using applied analytics tools, with a balanced mix of technical...