Step-by-step instructions with photos, drawings, and screenshots for clear guidance
Combines quantitative behavioral data with qualitative usability testing insights for comprehensive analysis
Covers defining personas, conducting behavioral UX data analysis, and performing usability testing evaluations
Includes methods for combining data, making optimization recommendations, and testing those recommendations
Applicable to a wide range of professionals and students in UX, design, and analytics
Summarized by Shop
Report copyright infringement by W. Craig Tomlin (Author) Combine two typically separate sources of data--behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website a