Updated edition with new chapters on clusters, associations, and text mining for comprehensive learning
Case studies using SAS Enterprise Miner software to demonstrate real-world analytics applications
Opening vignettes and running cases provide context and step-by-step problem-solving examples
Demystifies complex algorithms for accessible understanding in business settings
Includes an additional case study for use as a semester project or classroom activity
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The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling tech
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Richard V McCarthy, Mary M McCarthy, Wendy Ceccucci