Seven-step process for survey design and execution ensures accurate results
Step-by-step instructions with real-world examples simplify the survey process
Focuses on reducing survey errors to improve data quality
No-nonsense style with practical advice for all experience levels
Includes actionable strategies for reporting and interpreting survey findings
Summarized by Shop
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a surv