Covers common statistical issues in tourism research for reliable data analysis
Explains widely used techniques to support robust research findings
Introduces newer and less common approaches for expanded analytical capabilities
Accessible and rigorous presentation suitable for students and professionals
Second edition with updated content for current research needs
Summarized by Shop
In this revised second edition, the authors offer a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide covers common issues in statistical analysis of data and the most widely-used techniques as well as several newer and less common approaches to data analysis.
