Step-by-step digital data collection methods: Enables researchers to effectively gather qualitative data using tracking and trawling techniques
Practical examples and case studies: Offers real-world insights for applying these methods in research projects
Supports secondary data use: Helps business and management masters students conduct dissertations with secondary data
Accessible and concise format: Written in an easy-to-understand manner for both beginners and experienced researchers
Summarized by Shop
Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Collecting Qualitative Data Using Digital Methods, Rebec