Brightens and whitens white dog coats for a radiant appearance
Eliminates yellowing and discoloration to restore natural white color
Deeply moisturizes and softens fur to counteract dryness
Nourishes and repairs hair, preventing damage with each wash
Free from ammonia, harsh preservatives, SLS, parabens, and silicones for pet safety
Summarized by Shop
Brightens & Cools White Coats - Infused with coconut oil, our shampoo is perfect for white coats and breeds like Poodles, Westies, Maltese, Golden Retrievers, and more. It effectively eliminates yellowing and discoloration, giving your dog's coat a bright, beautiful, and whitened appearance.
Dilute as desired or apply directly to coat, rinse well
Summarized by Shop
4.3
19 ratings
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1
Wonderful
Helps coat dry quicker leaves it feeling soft fluffy and smells so fresh
A
Amanda · April 20, 2026
Wonderful results on wgite and also on black coat!
S
Silvia · January 9, 2026
cleans well
The shampoo was okay, but it was too strong for my dog's coat. The bottle suggests applying it directly or diluting it. The first time I used it at full strength, my dog's hair appeared slightly gray afterward. ): On my second attempt, I diluted it to about a 1:10 or 1:15 ratio, and it worked better. I don't see that it eliminates yellowing, even though I use it for some time already.
