This is our bestselling Serum Foundation for over 40s for a very good reason. It's hydrating formulation means it won't sit in fine lines or wrinkles. It gives the skin a luminous glow without looking sweaty and it's lightweight. All the things you want from a foundation!
Perfect for a "no makeup makeup ...
Reviews
5.0
7 ratings
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My New Everyday Foundation
This serum foundation gives the most beautiful natural glow! It feels so lightweight while still giving enough coverage and blends seamlessly into the skin. It leaves my complexion looking smooth, fresh, and radiant all day. I’ve tried most of the well-known natural foundations on the market, and this is definitely the best foundation I’ve used.
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Tiffany · May 22, 2026
Super smooth application
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Genevieve · October 7, 2025
Incredible!
By far the best foundation I have ever used. Light and my skin feels so nourished.