Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming
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253 ratings
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Glad I came across your product. Works just right for my hair. Being a Native Californian now living in Montana, I'm very happy to support a California product. Wishing you continued success.
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Phillip · September 14, 2026
This stuff really works super well for making a wavy flow out of straight hair. Highly recommend over other products, the styling gel especially is awesome.
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Bryan · September 10, 2026
Best product I’ve used on my hair for my 53 years on this planet, and trust me when I tell you I’ve been loyal to high-end brands through my years. It smell like the beach, holds perfectly, and leaves a natural look! Grt product, can’t wait to stock up when I’m on west coast next month.