What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips ...
Reviews
4.9
46 ratings
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This company does. Not. Flop.
Matte lipsticks have a rep of being super drying. I've definitely had a few that immediately shriveled my lips up, so while I trust this brand and its formulas, I went in with realistic expectations- blew me out the water. The hydration immediately started plumping my lips up instead of drying them. It feels cushiony. I forgot it was for blurred lips and did a straight wash of color, and it still looks good that way. 10/10 will buy more.
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Aria · May 20, 2026
Perfect color. Exactly as shwon
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Siera · June 22, 2026
Must have!
This lip gloss is like a subtle stain that stays on ALL DAY, and looks perfectly blotted! So happy with this purchase!