Hydroxyapatite-powered whitening: Repairs enamel and dissolves stains for visibly brighter teeth
Sensitivity relief: Remineralizes enamel to stop and reduce sensitivity
Vegan and cruelty-free: Ethical choice for conscious consumers
Free from SLS and titanium dioxide: Reduces risk of irritation and supports oral health
100% recyclable packaging: Eco-friendly production and disposal
Summarized by Shop
Fast Whitening. Repairs Enamel. Stops Sensitivity.
The world's best all-in-one enamel whitening toothpaste. Powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs en
Toothpaste Type
Whitening, Antiplaque, Anti-decay
Fluoride Content
1450 ppm
Key Ingredients
Hydroxyapatite, Vitamin E
Flavor
Mint
Certifications
Vegan, Cruelty-free, 100% recyclable
Product Form
Paste
Summarized by Shop
4.8
514 ratings
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I definitely think that Zing makes my teeth whiter and I've really noticed the difference using it every day. So I'm definitely recommending it to people.
My only observations by way of things that could be improved is that
1) it doesn't leave a long-lasting minty taste in your mouth like other toothpastes do. I guess some people might like that but I prefer to have the mint taste for longer. Waking up in the morning I definitely feel like my "morning breath" is stronger with Zing
2) it doesn't foam up as much as other toothpastes. Sometimes I get to the last bit of my cleaning regime and feel as though I've "run out" of toothpaste. I guess that means I'm now using more with each clean, but then that means that it has a less attractive price point
L
Laura · 5 days ago
Absolutely love it. Fresh and minty. Teeth feel really clean and whiter. Good to know it doesn't have harsh chemicals too. Will carry on using it.
S
Shezan · Today
Great toothpaste so far. Noticed the difference straight away compared with other well-known brands in terms of stain removal. My teeth are relatively healthy, I have never had them whitened, and I don't smoke BUT I do drink about 8 cups of tea/coffee a day (too much I know!), so have an issue with staining, but this removes far more of the build up than any I've tried. Also, my partner prefers the taste and my three year old has not rejected it like she has other mint toothpastes so more palettable for her too. Will be reordering.