Hydroxyapatite enamel repair: Restores and strengthens natural tooth enamel for improved durability
Fast whitening formula: Dissolves stains with low abrasion to maintain natural teeth and composite bonding
Sensitivity relief: Stops and reduces sensitivity for comfortable oral care
Fluoride protection: Prevents cavities, fights plaque, and strengthens enamel
Vegan and cruelty-free: Made with plant-based ingredients and ethical production
Summarized by Shop
Fast Whitening. Repairs Enamel. Stops Sensitivity.
Our favourite all-in-one toothpaste, powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensiti
Fluoride Content
1450 ppm
Key Ingredients
Hydroxyapatite, Vitamin E
Flavors
Mint, Lemon, Orange
Material
Plastic
Product Form
Paste
Certifications
Vegan, Cruelty-free
Summarized by Shop
4.8
773 ratings
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Everyone in my family loves this toothpaste. It’s making our teeth look and feel cleaner than any other toothpaste we’ve used and it’s defo making our teeth whiter too. Also it helps keep your breath nice and fresh! Would recommend.
J
Jill · 2 days ago
I am using the lemon tube and it’s delicious! Love how clean my teeth feel, like I have been to the Hygenist for a polish. Looking forward to trying the rest of the flavours and have already started recommending Zing to family and friends 😀 V glad I gave it a try!
L
Lucy · 3 days ago
Smells lovely and seems to work quite well, I tried the Lemon Zing, both my partner and I didn’t feel it cleaned as well as other toothpastes and left a residue. I haven’t tried the other flavours so will have to wait and see. A bit disappointed to be honest.