A creamy, high comfort, high impact lip color with lip-hugging wear that keeps lips hydrated for 6+ hours.
A lipstick with something to say. A movement for women’s choice. *$25 of each Red V. Wade sold goes to Planned Parenthood Federation of America, Inc. a nonprofit organization that ensures all people have access to the care and resour...
Reviews
4.9
77 ratings
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I’m in Love
I’ve been using gloss for years, never caring for lipstick but decided to try this to look more polished. I chose Double Standard and am so happy with it. It stays put for hours, has a smooth finish, and did not dry out my often dry lips. The color is a cool deep rose - just beautiful.
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Lori · August 21, 2026
What a great lipstick (Red v Wade)!
I've been looking for a new red lipstick since my old faves (from another brand) got discontinued. I first heard about Red v Wade on Instagram and thought that the color looked amazing, and isn't it so awesome that money also goes to Planned Parenthood?! I love how hydrating this is (I have such dry skin and my lips are no exception) and I don't feel like I have to keep applying chapstick and this lipstick throughout the day.
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Daphne · August 10, 2026
I don't normally wear lipstick, and as a result, have a lot of tubes wasting away in the bottom of my makeup case. Instead, I opt for lip oils or tinted lip balm to keep my lips moist with a bit of color (I have a bit of natural color, anyway).
But I saw Cate The Great's promotion of this and saw that SC was donating proceeds from sales of this lipstick to Planned Parenthood. I gave it a go, and am very happy with how it does keep my lips moisturized like a balm, and that the color is as advertised on the website. Very natural! And the donations added to the sale price. Win-win!