Non-technical approach to retail analytics enables business users to understand and apply data insights
Real-world examples and case studies illustrate direct application to retail operations and marketing
Covers current industry trends and emerging retail processes for up-to-date knowledge
Illustrates how analytics can improve customer experience, merchandise management, and pricing
Focuses on practical solutions to common retail challenges for actionable business impact
Summarized by Shop
A non-technical guide to leveraging retail analytics for personal and competitive advantageStyle & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise m