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Step-by-step business analytics workflow with real-world case studies for hands-on learning
Covers data management, descriptive, predictive, and machine learning analytics using R
Includes code examples and explanations for common business analytics techniques
Suitable for beginners with clear explanations and practical applications
Discusses challenges and context in which each technique is applied
Summarized by Shop
Learn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a partic