Hydroxyapatite enamel repair: Restores and strengthens tooth enamel for improved durability
Fast whitening formula: Dissolves stains and brightens teeth with low abrasion
Sensitivity relief: Stops and reduces tooth sensitivity for comfortable oral care
Fluoride protection: Prevents cavities, fights plaque, and strengthens enamel
Vegan and cruelty-free: Made without animal fats, suitable for eco-conscious users
Summarized by Shop
Fast Whitening. Repairs Enamel. Stops Sensitivity.
Powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensitivity + restores enamel's original glo
Toothpaste Type
Antiplaque, Anti-decay, Whitening
Fluoride Content
1450 ppm
Vegan
Yes
Made in
Yorkshire, UK
Recyclable
100%
Summarized by Shop
4.8
397 ratings
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I thought I'd give this toothpaste a try, so glad I did. It's made a real difference to my teeth. I will be interested to see what the dentist says next time I go!! The teeth ferl like you've had a hygienist appointment. Will keep using it.
S
Sally · 9 days ago
Loving the lemon flavour and really impressed with how much cleaner and brighter my teeth feel, and with less plaque residue. I noticed a difference within just a few days. Looking forward to trying the other flavours. Prompt delivery too.
K
Katherine · August 29, 2026
I love to use this in the morning and during the day as it's refreshing but not so minty that it makes food taste weird. I use the mint one before bed.