Introduction to Programmatic Advertising

Name: Past Forward Introduction to Programmatic Advertising - Introduction to Programmatic Advertising
Brand: Past Forward
SKU: 36675539959964
Price: 16.99 USD
Availability: InStock

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Covers core technologies enabling programmatic advertising for a solid foundation
Introduces the programmatic ecosystem and major players to understand the industry landscape
Detailed explanation of real-time bidding, header bidding, and publisher prioritization for practical insights
Explores advanced targeting methods including contextual, behavioral, and look-alike modeling
Addresses current issues like fraud, viewability, attribution, ad blocking, and privacy for up-to-date knowledge

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Past Forward

4.9 (159)

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Covers core technologies enabling programmatic advertising for a solid foundation
Introduces the programmatic ecosystem and major players to understand the industry landscape
Detailed explanation of real-time bidding, header bidding, and publisher prioritization for practical insights
Explores advanced targeting methods including contextual, behavioral, and look-alike modeling
Addresses current issues like fraud, viewability, attribution, ad blocking, and privacy for up-to-date knowledge

Summarized by Shop

Past Forward

4.9 (159)

Introduction to Programmatic Advertising

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Past Forward

Highlights

Description

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Delivery & Returns

Past Forward