Step-by-step leader's guide: Ensures all participants can follow along and achieve the mapping objective
Upstream and downstream industry analysis: Provides a comprehensive view of the industry ecosystem
Portrait of key industry players: Helps teams identify and understand major competitors and partners
Case study included: Offers real-world application and learning from existing examples
Digital PDF format: Enables instant access and easy distribution
Summarized by Shop
Examine and understand an industry’s entire system of relationships and forces. This Graphic Guide® helps your group map where your business fits into a larger industry, allowing you to develop an “upstream/downstream” view of the industry, including a portrait of its key “players.”
Each Graphic Guide has a corresponding Leader's Guide wi
Format
PDF
Page Count
20 pages
Content
Industry structure mapping template
Corresponding Template
Available in PowerPoint and digital graphic guide version 4.0