Extensive oral history from pioneering label owners and artists for authentic insight
Detailed archival research on the independent record industry from 1940s to 1960s for historical accuracy
Engaging narrative style makes complex industry dynamics accessible to readers
Focus on the role of radio and entrepreneurial figures in shaping rock and roll culture
Includes stories from key figures such as Joe Bihari, Marshall Chess, and Jerry Wexler
Summarized by Shop
This volume is an engaging and exceptional history of the independent rock 'n' roll record industry from its raw regional beginnings in the 1940s with R & B and hillbilly music through its peak in the 1950s and decline in the 1960s. John Broven combines narrative history with extensive oral history material from numerous recording pio