Comprehensive traffic analysis framework: Enables retailers to measure and optimize store performance
Actionable strategies for conversion improvement: Provides concrete steps to increase sales and customer engagement
Real-world case studies: Illustrates practical applications for various retail environments
Over 100 graphs and charts: Enhances readability and understanding of complex concepts
Engaging, professional writing style: Makes the material accessible and easy to implement
Summarized by Shop
When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels - from senior executives to store managers -