Inbuilt blonde toners maintain and enhance platinum blonde color for lasting results
Italian-made conditioning agents rehydrate and condition hair for a silky, shiny finish
Low ammonia formula reduces irritation and is suitable for sensitive scalps
100% grey coverage ensures a natural-looking blonde
Dermalogically tested for safety and comfort
Summarized by Shop
I am that classic Hollywood, Marilyn Monroe ice Blonde. Imagine my light-as-air iridescent Ash hues softly flowing through your pillowy Platinum Blonde Hair that is kept perfectly in form thanks to my inbuilt Blonde Toners. While my Italian made ingredients rehydrate and condition your Blonde keeping it sleek, silky and shiny.