Covers impact pricing models for businesses to maximize revenue
Includes real-world case studies for practical learning
Offers step-by-step pricing strategies for decision-making
Written in English for broad accessibility
Summarized by Shop
Pricing strategist Mark Stiving dares you to take a fresh look at the framework behind your product price, and asks—how can you make a greater impact?
Stiving empowers you to revaluate your pricing approach, urging you to stop focusing on price as a means to sell and start focusing on price as a tool to drive profits and grow your business