Original strategy map for machine customer experience enables businesses to stay competitive as AI agents become more prevalent
Step-by-step guidance for redesigning customer journeys ensures both human and machine users benefit
Case studies from early adopters and industry leaders offer concrete examples of successful strategies
Frameworks for navigating machine trust, ethics, and algorithmic loyalty systems provide actionable insights
30, 60, and 90 day plans for leaders help organizations implement machine customer experience strategies
Summarized by Shop
What if your next customer didn't have a pulse, preferences, or patience for poor performance? In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformati