Very umami
I purchased this one because I'm intrigued by the "notes of vanilla" on the description. I'm new to matcha so maybe my palate is not refined yet but I can't taste the vanilla note. I wouldn't say it's sweet either. This matcha has very strong salty umami, seaweed flavor, yet very smooth and not bitter at all. Easily overpowered by milk. As a latte it's a bit weird because of the saltiness. Excellent with just water.